With over a century of combined experience, proud wins and hard lessons, our crew is well-rigged to guide you and your business to success. Our clients know they can count on us for honest recommendations, thoughtful ideas in both the digital and traditional realm, and exciting and effective creative that guarantees results.
The Herman Way
Strategy
We cannot and will not develop a plan without studying your business. What makes you tick? What is the DNA of your culture and what are the nuances of your marketplace? These are the maps and charts that help us plot your course.
- – Historical Performance Metrics
- – Competitive Analysis
- – Market Research
- – Media Strategy and Planning
Digital
The structure of your business is no longer defined by your physical location, but by the detailed architecture of your digital footprint. We will either optimize your current online presence, or build from the ground up, using proven methods to expand your reach.
- – UI & Conversion
- – SEO, SEM & Analytics
- – Google Premier Partnership
- – Social Media
- – Email & Database Marketing
- – Online Audio, Video & Display
Traditional
No matter how sophisticated your digital presence, your specific target audience may respond best to proven historical methods of traditional advertising. Television, radio and print methodologies still work, which is why they remain a crucial element to many marketing plans.
- – Network & Cable Television
- – Terrestrial Radio
- – Direct Mail
- – Print & Outdoor
Creative
When we set our sights on success, our ultimate goal is that big, fresh idea. Executed through concept, design, audio or video, creative work is geared towards starting a conversation between you and your customer. Done correctly, great creative incites brand attention and action.
- – In-House Audio & Video Production
- – On Location 6K Video
- – Copywriting
- – Graphic Design
